A Discussion of Web-Based Consumer Decision Support Systems (WCDSS) and Their Effectiveness
نویسندگان
چکیده
In this study, web-based consumer decision support system (WCDSS) is conceptualized, and its functionalities are examined against the stages of the online purchasing process. We propose that the WCDSS positively moderates the relationship between online transaction system and consumers purchasing decisions in terms of perceived information quality, decision time, consumer satisfaction, and intention to use. Keyword: Web-based consumer decision support systems, system effectiveness
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